{"id":11992,"date":"2026-11-05T18:07:45","date_gmt":"2026-11-06T00:07:45","guid":{"rendered":"https:\/\/aguilasalporvenir.com\/?p=11992"},"modified":"2026-11-05T18:07:45","modified_gmt":"2026-11-06T00:07:45","slug":"impulsa-imss-campana-para-que-juventudes-tomen-decisiones-informadas-y-preventivas-sobre-consumo-de-sustancias","status":"publish","type":"post","link":"https:\/\/aguilasalporvenir.com\/index.php\/2026\/11\/05\/impulsa-imss-campana-para-que-juventudes-tomen-decisiones-informadas-y-preventivas-sobre-consumo-de-sustancias\/","title":{"rendered":"Impulsa IMSS campa\u00f1a para que juventudes tomen decisiones informadas y preventivas sobre consumo de sustancias"},"content":{"rendered":"
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La campa\u00f1a digital IMSSpulsa tu Equilibrio acerca informaci\u00f3n clara, accesible y basada en evidencia cient\u00edfica, se\u00f1al\u00f3 el doctor Alfredo Licona Mart\u00ednez, coordinador de Programas M\u00e9dicos de la Coordinaci\u00f3n de Salud Mental y Adicciones.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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\u2022Subray\u00f3 que la campa\u00f1a utiliza lenguajes y formatos digitales afines a las juventudes para prevenir el consumo de sustancias.<\/p>\n

Con el prop\u00f3sito de brindar herramientas que favorezcan decisiones informadas sobre su salud y bienestar el Instituto Mexicano del Seguro Social (IMSS) lanz\u00f3 la campa\u00f1a IMSSpulsa tu Equilibrio, dirigida a las juventudes y enfocada en la prevenci\u00f3n del consumo de sustancias psicoactivas, inform\u00f3 el doctor Alfredo Licona Mart\u00ednez, coordinador de Programas M\u00e9dicos de la Coordinaci\u00f3n de Salud Mental y Adicciones.<\/p>\n

\u201cNuestro objetivo es que las juventudes aprendan a reconocer factores de riesgo, fortalezcan sus decisiones y reconozcan la importancia de cuidar su salud\u201d, subray\u00f3 el especialista del IMSS.<\/p>\n

Explic\u00f3 que la estrategia busca acercar contenidos claros, accesibles y sustentados en evidencia cient\u00edfica sobre los efectos y riesgos asociados al consumo de sustancias, a fin de que las y los j\u00f3venes cuenten con mayores elementos al decidir sobre su bienestar.<\/p>\n

\u201cQueremos que las juventudes tengan acceso a informaci\u00f3n clara y confiable para fortalecer sus conocimientos sobre los riesgos del consumo de sustancias\u201d, afirm\u00f3.<\/p>\n

Destac\u00f3 que la campa\u00f1a adopta el lema \u201cAprende, Decide y Act\u00faa sobre el consumo de sustancias\u201d, que invita a informarse sobre sus efectos y riesgos, reflexionar sobre sus consecuencias y tomar decisiones que contribuyan a su desarrollo personal.<\/p>\n

Licona Mart\u00ednez indic\u00f3 que el panorama actual exige fortalecer las acciones preventivas ante la evoluci\u00f3n de los patrones de consumo entre las juventudes. Destac\u00f3 que, si bien algunas sustancias registran una disminuci\u00f3n en su consumo, han ganado presencia los cigarrillos electr\u00f3nicos, y las metanfetaminas que representan un tema relevante en el contexto de la demanda de atenci\u00f3n por consumo de sustancias.<\/p>\n

\u201cLa prevenci\u00f3n tambi\u00e9n requiere nuevos lenguajes, nuevos formatos y canales de comunicaci\u00f3n cercanos a las juventudes\u201d, refiri\u00f3.<\/p>\n

Indic\u00f3 que IMSSpulsa tu Equilibrio aprovecha c\u00f3digos de comunicaci\u00f3n cercanos a las nuevas generaciones, mediante materiales visuales, memes, stickers y contenidos digitales difundidos principalmente en plataformas como TikTok e Instagram, con el objetivo de facilitar la comprensi\u00f3n de informaci\u00f3n que casi siempre utiliza t\u00e9rminos especializados.<\/p>\n

Al respecto, subray\u00f3 que \u201cTikTok, Instagram y otras plataformas digitales representan una oportunidad para acercar contenidos preventivos de manera sencilla, atractiva y, sobre todo, \u00fatil\u201d.<\/p>\n

El coordinador de Programas M\u00e9dicos del Instituto Mexicano del Seguro Social puntualiz\u00f3 que el acceso a informaci\u00f3n verificada representa una herramienta fundamental para prevenir riesgos y fortalecer el bienestar f\u00edsico y mental de las juventudes.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

La campa\u00f1a digital IMSSpulsa tu Equilibrio acerca informaci\u00f3n clara, accesible y basada en evidencia cient\u00edfica, se\u00f1al\u00f3 el doctor Alfredo Licona 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campa\u00f1a digital IMSSpulsa tu Equilibrio acerca informaci\u00f3n clara, accesible y basada en evidencia cient\u00edfica, se\u00f1al\u00f3 el doctor Alfredo Licona 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